Marius Munteanu | CEO
Marius Munteanu | CEOSearch Engine Optimization Managermarius.munteanu@standon.ro
I find talking about me to be one of the hardest things to do but…if I must, I must. :D I’m going to start by introducing myself first. Here’s who I am, in a few words – project manager, SEO specialist and web developer.
For the past 7 years, I’ve been focused on working and acquiring relevant qualifications. The first stop was web development – I started by editing websites created in HTML. Over the years, I became accustomed with CMS Joomla and learned all the ropes. Currently, I use this platform to develop websites which require basic knowledge of PHP, Jquery, CSS and HTML. Some of the projects I developed this far are projectcucina.ro, praevaleo.ro, pensiuneaoficial.ro, dentrust.ro etc.

It was 4 years ago that I discovered SEO, started to understand SEO and grew to like SEO more than I expected. Developing and implementing Search Engine Optimization as part of a greater project is always a challenge but I think it’s precisely what attracted me – every beginning fills me with emotion because of the element of surprise, whether I discover a new field, implement SEO for a brand or optimize a services page.

Why did I use the phrase “element of surprise” above? Because every client who asks for SEO services is unique. Sure, we can apply similar techniques up to a point but, from there on, it takes creativity to truly obtain results. After all, that’s what SEO is all about – being better, more precise and detail-oriented because this is what the customers who find your website are after, too.

The project that truly helped me understand SEO was (and still is) dentrust.ro. Dentistry is a highly competitive field, we knew this from our first meeting, however, we knew what to use to stand out. What helped us get one step ahead of the competition (other dental clinics) and achieve results in Google Search Results was UX, through which we significantly simplified the path of the user on the website.

From here, we used Google My Company, which shows locations based on Google Search and Google Map interrogations. SEO helped us, too, because we could discover the potential questions patients had and offer them relevant answers in the web pages. Our client’s wishes were to obtain a better local presence, meaning Vrancea County only. This was our priority from the get-go, however, we were pleasantly surprised to discover that we also obtained national visibility with a pretty large number of relevant keywords.

Moreover, this led to a significant increase in interrogations (clicks) and, automatically, a higher conversion rate (we are talking about a 30% increase compared to the same period last year…and this is just the percentage we know at the moment of speaking). Not to brag (maybe we are, a little) but we’re eager to see what the end of the year holds because we are anticipating an even bigger increase.

I can say that all of these projects gave me that extra boost of confidence in my abilities that I needed. That is precisely why I am ready to tackle even more complex projects today and I never say no to a challenge.

P.S. I am excited to see what comes next and I invite you to come along for the ride. To be continued….